A lead is somebody who has, by some means, expressed interest in something you have to offer for sale. You’re going to have many more leads than prospects, and many more prospects than customers. You need to be constantly generating more business leads in the hopes of turning those leads into customers.
Here are 5 proven ways to generate more leads fro your business.
1. Regularly Publish Content On Your Website
Putting information to your blog or website frequently, and on a regular schedule, boosts your chances of your website being ranked by the search engines and connecting with your audience. Remember that every bit of content for your leads needs to be checked for grammar, clarity, and format. You want the information you provide to represent the type of products and services you offer. If you make silly mistakes, it will reflect back onto your business.
2. Host A Webinar
Hosting a webinar is a great way for generating more business leads. A webinar is a live web-based video or audio conference that connects the host of the webinar to an audience. It’s an easy way to introduce yourself your business, and your unique personality to your prospects. And it doesn’t have to cost any money. YouTube Live, Google Hangouts and other websites and software suites offer free webinar services.
3. Record Helpful Videos
Video “connects” with your target market much better than text-based content. Videos are quick and easy to create and you don’t even need to appear on camera if you don’t want to. There are many video sharing sites that draw in millions of frequent users. YouTube and Vimeo are just two of the many places where you can host videos where you solve real problems in the lives of your prospects.
4. Answer Questions on Q & A Sites
People online go to websites like Quora, Yahoo Answers and WikiAnswers to ask questions about almost every topic. This is a way to prove yourself as an informed leader in your field. The search engines on these websites let you to focus on a specific question or topic, and when people see your answers, you can guide them back to your website.
5. Write An eBook
It’s not difficult to write an eBook and you can offer it for free in return for a prospect’s email address. Deciding upon an eBook topic is important. If you have existing clients, what questions do they keep asking? Check out the questions on industry related forums and Facebook groups. What are people asking for help with? If you provide the answer in your eBook, your prospects will want it.